Our Team

AromaLoc has assembled a tightly-knit leadership team, with extensive scientific, industry, business development, and communications experience.

Dr. dick jones, president

Founder and President of AromaLoc, Dick led the University of Alberta’s pulmonary physiology lab, with a proven track record of bringing promising applied research to a market-ready state. When he retired from the U of A, Dick and his wife moved to British Columbia’s Okanagan Valley, one of Canada’s premier wine producing regions. As he began to grow grapes and produce wine for his own pleasure, he developed a keen interest in the vexing issue of how to prevent all-important aromas from escaping during the fermentation process. The result is the intellectual property that is the basis for AromaLoc. 


walter meyer, sales & marketing DIRECTOR

Walter worked for over 20 years with a large international automotive company in Europe. His expertise in sales & marketing led him to become Managing Director of Ford Financial Services. He and his wife moved from Switzerland to British Columbia’s Okanagan Valley in 2000, where they planted and operated their own vineyards. Walter joined the management team at one of the local wineries — he belongs to the Artisan Winemakers of Naramata.


pete desai, business development DIRECTOR

After a successful 27-year career with Dow Chemical, DowElanco, and Dow AgroSciences. Pete established a consulting company, Desai & Desai Inc., in 2001. Since then he has worked with a number of agricultural companies and grower organizations. Pete has served on over a dozen boards, including Genome Canada, Ag-West Bio, Alberta Research Council, and the Canadian Biotechnology Advisory Committee. Pete brings a deep understanding of research, sales, marketing, business, and consumer needs to the AromaLoc team.



randy morse, communications & strategic initiatives DIRECTOR

Randy left academia to found and grow several of Canada’s leading publishing companies — he has served as President of the Alberta Publishers Association, and sat on the national council of the Association of Canadian Publishers. An accomplished author, he is recipient of the Friends of Canadian Broadcasting’s Dalton Camp Award for his writing on media & democracy. He has worked with a wide range of businesses, in Canada and abroad, helping build several start-ups into enterprises with hundreds of employees.